Angi (HomeAdvisor) Review - Home Services Lead Marketplace 2025
Angi (HomeAdvisor) Review - Complete Analysis
Overview
Website: angi.com
Category: Lead Generation Platform
Best For: Home service contractors looking to buy leads
Annual Membership: $288/year
Lead Cost: $15-$100+ per lead (varies by service type)
Notable For: Largest home services lead marketplace in the U.S.
What is Angi?
Angi (formerly HomeAdvisor and Angie's List) is the leading home services lead marketplace in the United States, connecting millions of homeowners with local service professionals. The platform operates on a pay-per-lead model where contractors pay for customer leads in their service area. Angi provides contractors with customer leads delivered via phone or email, along with a profile page for business promotion and customer review management. The platform serves as both a lead generation tool and a marketing platform, helping contractors build their online presence while accessing a steady stream of potential customers.
Pricing Structure
Annual Membership
Access to the platform
Business profile listing
Customer review management
Pay Per Lead
Varies by service type
Higher value services cost more
Only pay for qualified leads
Lead prices vary significantly by service type, location, and competition. HVAC and plumbing leads typically cost more than handyman leads.
Key Features
🎯 Targeted Lead Delivery
Receive qualified customer leads delivered via phone calls and email
🏪 Business Profile & Marketplace
Professional listing page with photos, reviews, and service descriptions
⭐ Customer Review Platform
Collect and manage customer reviews to build credibility and trust
📊 Lead Management Dashboard
Track lead sources, conversion rates, and ROI on lead purchases
📱 Mobile App
Respond to leads quickly with mobile notifications and lead management
🛡️ Background Check Services
Optional background checks to earn "verified" status and increase trust
Perfect for Home Service Businesses
📈 Business Growth
Scale your customer base quickly with a steady stream of interested prospects
🎯 Targeted Marketing
Reach customers actively searching for your specific services in your area
⚡ Quick Response
Get immediate access to customers ready to hire for urgent service needs
🏆 Reputation Building
Build credibility through customer reviews and verified professional status
✅ Pros
- Largest home services marketplace in the U.S.
- High-intent customers actively seeking services
- Immediate lead delivery via phone and email
- Strong brand recognition and consumer trust
- Mobile app for quick lead response
- Built-in review and reputation system
- Background check verification available
- No long-term contracts required
❌ Cons
- Can be expensive, especially for high-value services
- Lead quality can vary significantly
- High competition for popular service categories
- Limited control over lead pricing
- Some leads may be shared with multiple contractors
- Requires quick response time to be effective
- Annual membership fee plus per-lead costs
Who Should Use Angi?
Ideal for: Established home service contractors (5+ employees) with the capacity to handle additional work and respond quickly to leads. Perfect for HVAC, plumbing, electrical, and remodeling companies looking to scale their customer base rapidly.
Especially good for: Businesses in competitive markets who want immediate access to customers ready to hire. Also excellent for seasonal businesses looking to maintain steady work flow year-round.
Great for agencies: Marketing agencies can help clients optimize their Angi profiles and manage lead budgets to maximize ROI from the platform.
Not ideal for: Very small businesses with limited capacity, contractors who can't respond to leads quickly, or budget-conscious companies uncomfortable with variable lead costs.
Ready to Try Angi?
Join thousands of contractors using Angi to grow their home service business.
Join Angi →