America’s Swimming Pool Company Franchise Review and FDD Snapshot
Pool & Spa
America’s Swimming Pool Company
The franchised business provides swimming pool cleaning, swimming pool maintenance, and swimming pool renovation services, as well as other services and products related to the swimming pool industry.
Business Snapshot
- Industry: Pool & Spa
- Headquarters: Columbia, Maryland, US
- Parent group: Authority Brands
- Website: https://asppoolco.com
- Parent website: https://authoritybrands.com
- Founded: 2021
Economics Highlights
- Initial fee: $40,000 base Franchise Fee. Additional Pool Fee: $2.50-$5.00 per pool beyond one unit. Total: $40,000 to $90,000 depending on territory size (1-3 units typical). Non-refundable, paid at signing unless financed.
- Royalty: Tiered: 7% of first $100,000 in Gross Revenue per calendar year; 6% on Gross Revenue from $100,001 to $250,000; 5% on Gross Revenue exceeding $250,000. Resets to 7% at start of each calendar year. Paid monthly.
- Brand fund: 1% of preceding month’s Gross Revenue (may increase to 2% upon notice). Paid monthly.
- Local ad minimum: Greater of 3% of Gross Revenue or $30,000 per calendar year. Includes required: $350/month website fee; $6,000/year digital advertising; direct mail campaigns (4-5/year at $0.645/piece for 30% or 1,000 addresses/campaign).
- Item 19 median AUV: $851,824
- Item 19 coverage: Not available
What America’s Swimming Pool Company Does
The franchised business provides swimming pool cleaning, swimming pool maintenance, and swimming pool renovation services, as well as other services and products related to the swimming pool industry.
This page is generated from Franchise Fox franchise and FDD-derived data. Reported franchisee counts and economics usually come from the most recent available FDD snapshot rather than manually edited marketing copy.
Scale and Filing Notes
The current Franchise Fox dataset has strong FDD coverage, but live location counts are still sparse in the denormalized export. For now, the best “size” signal is reported franchisee count.
